ABM, or account-based marketing, is a personalized approach that treats each account or target as a market of one rather than a broad audience. You identify target accounts, research the key decision-makers within those accounts, and create personalized marketing...
Every business needs marketing to attract buyers to improve sales. If you are in the woodworking business, you need to see that your goods are moving. Whether you think marketing is fun or not, it is a requirement for...
Getting customers to visit your store or a retail outlet that sells your product is the first step of the buyers’ journey. If the customer has made it this far, that’s fantastic, but the next step is securing a...
Hoping to take your brand position to the next level this year or gain a competitive advantage in your sector? This guide showcases expert advice from James Williams, Wonga Online’s Head of Marketing, to set you up for success.
Williams leads the...
If there’s something that more small businesses need to take into account, it’s making an impact. It’s no longer sufficient simply to provide a great service and hope people spread the word. You need to be proactive in getting...
With the introduction of artificial intelligence platforms, video and Amazon ads, digital marketers and advertisers have to keep up to date with the latest advertising trends. In this article, we have included the top five advertising trends for 2019...
When planning an event, what do you focus on? The venue? The food? The lineup of speakers and special guests? All of these are important aspects of your event, no doubt, but one thing in particular is necessary to...
To boost awareness regarding your product or service, most of the companies are using influencer and that has been a part of marketing for a long time. In recent times, the popularity of influencer marketing is increasing tremendously but...
Video has been taking over for some time now. And it’s become a near necessity for brands and businesses who want to succeed online today to get in on producing and distributing high-quality videos online. In fact, video has...