Writing is not just a hobby but crosses over to the realms of professionalism for many. Micro-blogging as they titled it, is as old as the internet itself. Needless to say, writers who had an opinion to share, found...
Social media marketing is a relatively new phenomenon, which means you’d be forgiven for not having your finger on the pulse of how to use it to its full potential. However, that doesn’t mean you can’t learn. The more...
In the vast world of e-commerce, where thousands of websites compete for the attention and trust of online shoppers, the key to success lies in establishing trust. While offering great products and competitive prices are important, one often overlooked...
There is no doubt that Instagram can be immensely beneficial for business owners. In fact, this social network can help you drive more customers and sales to your business. Just remember that using Instagram is much different than using...
Google is constantly testing and releasing new features for its Google Ads platform. Pay-per-click marketing might not be as popular as it once was due to social media and SEO. Nevertheless, it is still a solid marketing method that...
Digital marketing has become a vital part of achieving business success nowadays, and there is no reason to debate this, as it is an indisputable truth. Indeed, some companies prefer prioritising other aspects of the business and investing in...
B2B marketing is no walk in the park. According to Garter, 77% of all B2B buyers think buying online is time-consuming and something they wish could be a whole lot easier. This makes it vital for your B2B marketing...
Videos are the next big rage in digital content. They are the go-to approach to grab the user's attention and hold them hooked to your content for longer.
Studies have shown that more than 54% of consumers wish to see...
"Great marketing starts with great stories. Be unique, inspire and connect." - This famous quote from digital marketing pioneer Ann Handley speaks to the heart of marketing. It also signifies the relevance of video content marketing and how companies...